About me
Turning complexity into scalable design systems that shape better products.
I’m a systems thinker and Product Designer specializing in scalable, multi-brand Design Systems. I’m passionate about building foundations that empower teams, create consistency, and elevate accessible, intuitive digital experiences at scale.
My background spans B2C environments like Booking.com, B2B ecosystems at Capgemini, and now multi-brand Design System work at Dow Jones, where I help build and maintain a system used across both B2B and B2C products. This mix gives me a deep understanding of user needs, technical constraints, and how complex product ecosystems truly operate.
I thrive in collaborative, cross-functional environments - partnering with designers, engineers, accessibility specialists, and brand teams to shape scalable patterns, tokens, and workflows that accelerate delivery and improve quality. With a strong foundation in UX and a passion for inclusive design, I focus on creating system-driven solutions that balance clarity, flexibility, and long-term maintainability.
What I Care About
Designing systems that scale across brands, teams, and product lines
Creating accessible, inclusive experiences from the foundation up
Turning complexity into clarity through thoughtful patterns and structure
Empowering teams through documentation, guidance, and collaboration
What I do when I'm not working
Outside of work, I never stop exploring and learning. I love spending my free time going on new adventures to discover new cultures, architecture, food and art.
I love biking around my city and in new locations.
Creating art, specifically painting with aquarelle and gouache brings me joy. Bright colors and textures fuel my creativity every day. 🎨
Thank you for visiting my page!
Looking to collaborate or just want to say hi? Let’s connect.
Email: karolina.kopacz.ux@gmail.com
Copyright © 2022 Karolina Kopacz. All rights reserved.